Discover the timepiece that is dividing the watch industry.
A hybrid timepiece from the 200-year-old luxury watchmaker H. Moser & Cie that provides access to a number of cutting-edge digital services has shaken up the relatively traditional Swiss watch market. At the company’s Schaffhausen facility, Euronews Culture met Edouard Meylan, the CEO.
Moser was a Russian term for a high-quality watch 100 years ago.
One was worn by Lenin, and Dostoyevsky used it as a literary reference.
One of the few family-owned watchmakers still using a holistic method today, they develop, build, produce, and sell roughly 2,000 watches annually all over the world.
In contrast to the very high-end Swiss luxury watch industry, which has its roots in history, Moser created its concept by fusing the concepts of a physical and digital clock. The “Endeavour Centre Seconds Genesis” attempts to capitalize on Web 3.0’s potential additional value for the watch industry.
If you’re seeking for a high-end Swiss watch, the outcome is probably not what you were hoping to find. Its case and the crown are in 3D-printed titanium and the sapphire crystal has been laser-engraved with a huge HQ code.
The hour and minute hands are designed like leaves, and the dial is made of “Vantablack,” which is thought to be the darkest material currently on the market and absorbs 99.96% of light. On the watch’s opposite face, the HMC 200 calibre’s beating heart and the gold weight’s rotations, which reflect Moser’s historical expertise, may be seen.